When you are looking for a life insurance policy, don't make the mistake of buying the company rather than the policy. Make sure the policy is exactly what you need. But don't buy from a company that is not a safe company.
Comparing life insurance policies is a trying task for a full-time professional, and more so for the average consumer. As with anything else you buy, you should do your homework by getting acquainted with life insurance illustrations, riders, agents, and companies.
Also, purchasing variable policies raises some of the same issues as investing in securities. The insurance company is required to issue a prospectus, so request the prospectus and check to see that the mortality costs and expenses are reasonable and competitive. Then evaluate the underlying sub-accounts, as you would when considering an investment in a mutual fund. Look at the quality of the company, investment objectives, diversification, length of manager tenure, and past performance.